That means lots of competition vying for the top ad spots on Google’s first page. Similarly, Google AdWords is the most popular search ad network. What does that mean? It means you have a LOT of competition and it’s going to be tough to get one of the coveted top finisher placements. One of the reasons for this is because of the next key takeaway…īefore the race started last Saturday, there was an announcement that the Brooklyn Half Marathon is the biggest, most popular half marathon in the US. In other words, AdWords success is determined well before you turn your ads on. Similar story lines play out in Google AdWords every day…īusinesses that try to “skip the training” and do not invest enough time planning, researching, and designing their ad campaigns always end up crashing and burning. In some cases, they don’t even finish the race. Sure, I’ve heard stories of people skipping the training, but every single one of those stories ends in a painful crash and burn. Typical training programs are about 10-16 weeks long to ensure your body is fully prepared. If you’ve ever trained for a full or half marathon, then you know how much preparation is involved. The Race Is Won & Lost Weeks Before The Start Below are my key takeaways from last Saturday’s journey from Prospect Park down to Coney Island… In case you don’t plan on ever running this race, I’ll highlight each one for you in this article. I know it sounds ridiculous, but there are actually a lot of similarities.

What could running the Brooklyn Half Marathon teach you about advertising in Google AdWords?

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