iOS accounts for 65% of total app store outlay, and the figure is even higher in purely non-gaming apps, where iOS represents 71%. iOS grew 4% YoY, while Google Play grew 6% - with iOS generating $21.7 billion and Google Play grossing around $12.2 billion.īut in comparison, iOS users continue to spend much more than their Android-using counterparts. And this has been shared equally across both mobile formats. We conclude that Q1 2023 represents a correction of sorts. That was a slight decline year-over-year from $33.7B in Q3 2021. Take one of the headlines from data.ai’s Q3 2022 Market Pulse Report that only showed $32.4 billion in consumer spending for Q3 2022.

But recent history shows that the trend isn’t always positive. We’re used to proclaiming these records – even after 15 years of analyzing the app market. In fact, mobile consumers are projected to spend more in app stores in Q1 2023 than in any other quarter on record reaching $33.9 billion.

Here’s everything you might’ve missed over the last few months when it comes to apps.Īccording to our latest research, the global app market is showing signs of resiliency in the face of economic headwinds. And 2023, so far, is all the proof you’ll need.Īs the first quarter comes to a close, the mobile landscape is booming. Consumers aren’t playing around when it comes to their apps.

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